What’s New in SEO - September

Search Engine Optimisation is evolving very quickly these days. If you are hoping to stay visible, it’s time to adapt.

Google’s September 2025 core update (codenamed “Perspective”) has created significant ranking changes across many web sites. Key changes include a renewed emphasis on content, quality and relevance. Lower quality content, duplicate content or “thin” pages risk your website falling in the rankings. User experience is also more important than ever, with Core Web Vitals (CWV) and mobile usability being critical ranking signals. Another big trend: AI-generated content and generative/Large Language Model (LLM) driven search features are pushing SEO in new directions. When doing SEO on your website, you need to think not only about traditional keywords, but also how content might be used in AI Overviews or conversational interfaces like ChatGPT.

If you want your web site to keep ranking high, focus on truly useful, authoritative content. Ensure your web site performs well on mobile devices. Review how AI changes are affecting Search Engine Results Pages. And measure engagement and satisfaction, not just traffic. Contact us today for a completely free review of your website.