SEO and GEO

Search Engine Optimization (SEO) has long targeted traditional search engines via keyword targeting, structured data, backlinks, and website performance. In today’s AI-driven world, a new field called Generative Engine Optimization (GEO) - also referred to as Answer Engine Optimization (AEO) or Artificial Intelligence Optimization (AIO) - is gaining ground. GEO focuses on ensuring your website content is discoverable and cited by generative AI systems like ChatGPT, Google’s AI Overviews, Gemini, Claude, and Perplexity. Strategies include using structured schema markup, llms.txt guidelines for AI crawlers, improving token efficiency and embedding relevance, and building strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals to boost citation likelihood.

The shift has accelerated rapidly—by 2025, platforms such as Google now offer AI-generated summaries (AI Overviews), conversational “AI Mode” experiences, and side-by-side comparison features (especially for product searches), all reducing link clicks and forcing content creators to format their work for immediate AI consumption.

Contact Invernetwork today to find out more about making your website AI Friendly.