Google's Latest Updates

SEO is changing fast - the latest updates from Google now reward sites that deliver real value, not just keyword stuffing. That means quality, trustworthy, and authoritative content (especially with the full “E-E-A-T” - Experience, Expertise, Authority, Trustworthiness) is more important than ever. In addition, mobile-friendly design, lightning-fast page performance and smooth user experience - especially under the updated Core Web Vitals standards - are non-negotiable. Finally, with AI-powered search and voice/ conversational searches on the rise, structuring content to answer real questions directly (and using Structured Data where appropriate) can help your site stay visible, and relevant. Contact Invernetwork today for a free evaluation of your website’s SEO, and a free quotation on how we can help improve your website’s SEO rankings.