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  • Writer's pictureInverNetwork

Featured Snippets and Structured Data in SEO

Have you ever wondered how businesses get to the top of Google with a big, beautiful "Featured Snippet"? Featured Snippets are the "holy grail" of Search Engine Results - These are the listings that often have a box around them, with a picture, text, and Star Ratings, as well as the website address. As an example, go to Google and type in Yorkshire Pudding, and you will see several Featured Snippet Results. These are not paid for Ads - If you achieve a Featured Snippet result for your website, you will have a much higher chance of getting website visitors. In order to appear in the Featured Snippets, you can add Structured Data to your website, which Google will read. Contact us to find out more!


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