E-A-T stands for Expertise, Authoritativeness and Trustworthiness, which are paramount to how Google ranks websites in Organic listings. Google has published guidelines which are designed to help establish what makes a good quality website. If you develop your website around Google's guidelines, including their E-A-T parameters, you have a better chance of ranking highly on Google in the Organic listings. Contact us to find out more about Search Engine Optimisation (SEO) and how we can help you improve your Google Search Engine Rankings!
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