Google Updates Ranking Algorithm - BERT

Google has announced yet another update to the way in which it ranks websites. The SEO community is calling it "BERT", which stands for "Bidirectional Encoder Representations from Transformers". Many are saying that this could represent the biggest update in years. In a nutshell, BERT seeks to better understand Google searchers' sentences by focusing more on the subtleties of sentences that users type into Google (or speak into Google, which is becoming more and more prevalent). Google will be looking more at prepositions such as "for" and "to" in sentences in order to better interpret clients' intents. Contact us for a free Search Engine Optimisation (SEO) review of your website to see if this has affected you, and how we can help to improve your rankings.

19 views0 comments

Recent Posts

See All

Tel: 0800 043 0111 (UK Freephone number for mobiles and landlines) or 0207 193 2385

InverNetwork has a Fully Certified Google Ads Professional who oversees all Accounts

Addresses:  London: 71 Queen Victoria Street, London, EC4V 4BE   Scotland: 133 Fountainbridge EH3 9BA

Invernetwork is a registered trademark of Invernetwork Ltd

© 2020 Invernetwork Ltd - All Rights Reserved.