Google's New Responsive Search Ads

Google has introduced a relatively new Ad format called Responsive Search Ads (RSA’s). Some of the benefits include:

• Flexible Ads which adapt to device widths, giving you more room to share your message with potential customers.

• Multiple Title and Description options, letting Google Ads display the most relevant combinations to customers, based on their Google search.

• RSA’s can help increase Click Through Rate performance by attracting additional clicks, thanks to adaptive Titles and Descriptions to the client’s Google search.


If you would like to find out more about Responsive Search Ads, or Google Ads Campaign Management in general, please feel free to contact us!

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