Search is changing. With Generative Engine Optimisation (GEO), AI-powered search tools such as Google’s AI Overviews, ChatGPT and other generative search platforms can provide users with answers directly, often without requiring them to click through to a website. For businesses, this creates a new SEO challenge: visibility no longer automatically means traffic. Your website may be cited or referenced in an AI-generated answer, increasing brand awareness and credibility, whil
